One (1) Whole Ad

So, you’ve probably noticed the tiny ad between the menu and (this) article. The ad is powered by a new platform I’m trying. It’s called Adex. Unlike existing advertising platforms, this runs entirely on the Ethereum blockchain. It pays out in Dai, a decentralized stablecoin pegged to the dollar. I.e. 1 Dai equals 1 Dollar. Meaning, I still get the value I would if it were on traditional platforms.

Adex seems to be transparent, they’re open source, and I only had to connect my Metamask account to get started. So, yeah, I’d say they’re doing a pretty good job so far.

I was originally making money from Brave’s BAT token, another currency that exists on the same blockchain. I would convert that Dai on each payout and save it. However, I had to give up on Brave and return to the other browser I was using because they disabled sync due to a really bad bug. Adex became the next best thing. Least I don’t have to switch browsers for it to work. As much as I like Brave, it’s nice to not rely on it for money.

Now, I know. None of us like ads and I don’t blame you for adblocking me. But we all need to make money somehow and ads, as annoying as they may be, remain the most reliable solution. I haven’t placed an ad on any of my websites since Google Ads was AdWords.

Written on June 5, 2020